In a collaborative project, our team chose the renowned brand Trader Joe's for a makeover. Introducing our brainchild—a personalized themed picnic basket service, simplifying the customer experience by offering ready-to-pick baskets. Say goodbye to the hassle of assembling each item yourself!

Trader Joe’s Marketing Plan

In this project, I contributed to the development of the picnic basket concept and helped position the product as a versatile offering. My focus was on crafting messaging that highlighted the basket's convenience, variety, and appeal to a broad audience. Unlock our comprehensive marketing plan for the innovative new product/service by clicking on the Trader Joe's logo to the left!